Online Business Promotion
Online Promotions
The only complete guide to creating and managing successful online promotions. Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools.
Media Promotion & Marketing for Broadcasting, Cable & the Intern
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.
Online Advertising Playbook
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.
Small Business Marketing For Dummies
Having your own business isn?t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today?s competitive environment, strategic marketing is essential.
Watson-Guptill This Business of Artist Management - 4th Edition
The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years.