Online Marketing
Web Marketing For Dummies®
Claim your space in the online marketplace!Develop a plan, build a marketing-effective site, and create word-of-Web campaignsLaunching a Web site for your product or service does not automatically ensure sales success.
Total E-Mail Marketing
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative.
Case Studies in Sport Marketing (Book)
Enterprising, Aggressive, and Demanding. This is the business of sports as we know it today. And although there are numerous specializations in this field, one aspect that can either make or break you is marketing.
Sport Facility Planning and Management (Book)
Students, practioners, and scholars will appreciate the book\'s global and multicultural perspective and the variety of sport industry cases and examples. The book is also an excellent reference for those in business, communication, and marketing.
Managing Sport Organizations (Book)
Dr. Ruben Acosta has built the International Volleyball Federation from a $100, 000 operation to a $200, 000, 000 organization through his great understanding of sport marketing and management. In his book, Managing Sport Organizations , Dr.
Online Banking
This issue of the International Journal of Bank Marketing is the first of two special issues devoted to online banking. The call for papers generated a substantial number of submissions from around the world – proof, if it were needed, of the degree of interest in online banking.